Agencies
97% of agencies and advertisers will use audience targeting in 2011, but 43% lack the understanding about who is seeing their ads.
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97% of agencies and advertisers will use audience targeting in 2011, but 43% lack the understanding about who is seeing their ads.
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The scale of Aperture’s verified, user-level demographic data dwarfs panel-based or modeled data, enabling statistically significant measurement & verification.
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By incorporating insights from Aperture measurement, ChaCha was able to outperform ROI and ticket sale predictions.
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